Penguin Group US

  • In a book poised to become the bible of innovation, a renowned creativity expert reveals the key to the creative process-"borrowing".
    As a former aerospace scientist, Fortune 500 executive, chief innovation officer, inventor, and software entrepreneur, David Kord Murray has made a living by coming up with innovative ideas. In Borrowing Brilliance he shows readers how new ideas are merely the combination of existing ones by presenting a simple six-step process that anyone can use to build business innovation:
    ?Defining-Define the problem you're trying to solve.
    ?Borrowing-Borrow ideas from places with a similar problem.
    ?Combining-Connect and combine these borrowed ideas.
    ?Incubating-Allow the combinations to incubate into a solution.
    ?Judging-Identify the strength and weakness of the solution.
    ?Enhancing-Eliminate weak points while enhancing strong ones.
    Each chapter features real-life examples of brilliant borrowers, including profiles of Larry Page and Sergey Brin (the Google guys), George Lucas, Steve Jobs, and other creative thinkers. Murray used these methods to re-create his own career and he shows readers how to harness them to find creative solutions.