Penguin Books LTD Digital

  • THERE IS NO SUCH THING AS A TRULY ORIGINAL IDEA Great thinkers through history - Sir Isaac Newton, Charles Darwin, Bill Gates, Steve Jobs - have understood this and used it to their advantage. Now you can too, with the help of David Murray's practical six-step 'borrowing' process.

    Borrowing isn't really intellectual theft; it's the core creative thinking technique. Contrary to what many of us believe, creativity can be learned and is easily within reach. Using practical lessons from the careers of brilliant thinkers, Murray lifts the veil off the creative process, showing us how to tap into our own creativity and become the innovators we'd love to be.

    'Everything a business book should be. A great concept brilliantly expressed in an interesting and well-written book.' Al Ries, author of Positioning and War in the Boardroom